In 2012, I was asked if I happen to be looking for graphic design work. It was synchronicity because literally an hour before this question was presented to me, I had told a friend I wanted to work for a locally owned business whose principles I could stand behind. Her response to me was “good luck sister!”

The very next day I met with COO Laszlo Palos and the magic commenced. Little did I know at the time, I would be working on a complete identity/rebranding project that would extend into the present.

Over the years, I designed everything from logos to menus to websites for all four businesses. As I write this, I am pausing to reflect…. when I first visited Poor Richard’s as a teen-aged high school student, I had no idea that some day, I would be working for them.

Dude! There is over 8 years worth of material I could potentially post here. I’ll be adding more, so check back often. Oy! This is going to be a fun trip down memory lane!

LOGO REBRANDING

On the far left is the original logo, in place prior to when I was hired. My aim in redefining the identity was tricky. I had a concept in mind, but how do I design something to embrace two different eras? The logo needed to borrow an old world-feeling from Ben Franklin’s “Poor Richard’s Almanac”, and it needed to have some 1970’s funkiness. Oh, and just for full disclosure, I didn’t design the Rico’s logo, but couldn’t post the other logos without including it. It might feel left out. 😉

BEFORE AND AFTER FACADE MAKEOVER WITH MY LOGO IN METAL

BOOKMARK REDESIGN

You may remember the original design for the bookmark. It was vintage 1977. If you do, you probably have one in your collection of books that you find too precious to part with in this lifetime. I feel the same way! The armadillo character was a stamp that I carried forward in the new logo design, paired with the sun and moon concept borrowed from the Poor Richard’s Almanac. While working in the book store, I would occasionally find one of the old relics in a used book. I would smile, then respectfully put it right back into the book, and shelve it for someone else to find.

HOLIDAY CHEER

 

BANNED BOOK CAMPAIGN

GIFT BOX STAMPS

A little product shot I did to promote Valentine’s Day. Notice the sticker on the gift box? Yeah, mine too. ❤️